Product specifications and social responsibility


blueplanet Investments AG is aware of the responsibility arising from its investments. Companies and products that are furnished with capital have better chances in the market. Conversely, this means that blueplanet Investments AG can influence the sustainable development of mankind by choosing the recipients of its capital allocations.

Vision and mission of blueplanet Investments AG are designed accordingly.
Our mission: “We invest in sustainable technologies and provide everyone with clean and safe water. We offer the opportunity to invest in sustainable companies, reduce the environmental footprint of investors and increase their social responsibility."

In addition, blueplanet Investments AG is committed to supporting the 17 sustainable development goals agreed upon by the United Nations. Goals 1, 3, 5, 6, 7, 8, 10, 11, 12 and 17 in particular are currently in the focus.

The current vision statement is: “We will replace all chemical, toxic and polluting ingredients in water-based processes. These processes include water purification, disinfection, hygienic disinfection, agriculture and food processing.” The Mission is therefore clearly focused on objective 5, sustainable development, while simultaneously pursuing the aforementioned objectives.

The investment strategy of blueplanet Investment AG is based on three standards, which form the basis for the behaviour and product development of its investments. The first is sustainable product specifications - all in all, the products and services that are financed must have at least no negative impact on the environment in the short term, but must necessarily have a positive effect in the medium term. Secondly, investments must fulfil their social responsibility, to which blueplanet Investments AG has also committed itself, and thirdly, the companies involved must deal responsibly with government authorities, official bodies and NGOs.

Product requirements

The basic requirement for a product to be regarded as an investment opportunity by blueplanet Investment AG is that it does not pose a threat to humans or the environment. Customer data must be protected. This means that the life and physical integrity of people shall not be jeopardized during use or manufacture of the product. This must be ensured by adequate measures during product development and design, production, quality control and customer service. To this end, suitable training and information of staff and customers must be provided by the manufacturer to rule out misuse, etc.

In order to ensure that risks are avoided, at least the following procedures need to be in place:

  • reporting of deviations from the production process or from product specifications by staff members;
  • reporting of misuse or negative side effects by customers;
  • reporting of product piracy and measures to remove potentially dangerous copies.

blueplanet Investments AG's participations shall comply with the ethical guidelines of the parent company when developing new products and further developing existing ones. This includes in particular the exclusion of experiments on humans without prior consultation with a competent independent ethics committee. In addition, testing products on humans shall only be permitted in the case of medicinal products or similar substances that have a positive effect on human health. It is important in this context that participating subjects understand the nature and purpose of such research, that adequate procedures for obtaining informed consent are followed and adequate confidentiality policies applied. Animal studies are only acceptable if they are necessary for the process of drug approcal for medical use. The management of blueplanet Investments AG affirms that at no time at blueplanet Investments AG or any of its holdings have experiments been conducted on humans or animals and that these are excluded, with the exceptions mentioned above

The dimension of environmental sustainability plays an important role in the selection companies which blueplanet Investments will support with funds and management know-how. It is the express objective of blueplanet Investments AG to offer investors the opportunity to invest in companies with a favorable environmental balance. blueplanet Investments AG therefore pays attention to its own environmental footprint and at the same time expects its participations to do the same.

In addition to the general claim to act in an environmentally sustainable manner, this is also reflected in explicit criteria. blueplanet Investments AG therefore considers the following criteria when providing financing for products and companies:

  • Quantity of CO² emissions
  • Consumption of electricity and water
  • Consumption of raw materials and natural materials
  • Relative share of renewable raw materials in the manufacturing process
  • Usage of recyclable raw materials & recycling
  • Eco-friendly design for the lowest possible material usage
  • Voluntary use of CO² certificates
  • Impact on climate change
  • Conservation of ecosystems and biodiversity (including the protection of endangered species and their habitats)
  • Emissions of other harmful substances and usage of harmful materials
  • Durability and quality
  • Application of standards such as ISO 14001, ISO 14006, ISO 14040, ISO 14044 or "The Ecological Footprint Standards 2009" by the Global Footprint Network
  • Application and monitoring of these criteria at suppliers

The list is non-exclusive. blueplanet Investments AG assesses each funding opportunity on its own, including additional criteria if necessary to ensure a sustainable investment.

In addition, there are a number of other activities and processes which participations of blueplanet Investments AG are not allowed to undertake:

  • Industrial factory farming or support of such activities
  • Trading, importing and exporting arms
  • Substance distribution (tobacco, alcohol, THC, etc.)
  • Media in the field of adult entertainment and prostitution
  • Fur trade
  • Woodland destruction
  • CO2-intensive processes

blueplanet Investments AG strives to achieve the following goals for itself and for its participations:

  • Continuous improvement of environmental management
  • Working towards the longer-term goal of developing a sustainable business
  • Introduction of photovoltaic system for the generation of renewable energies
  • Pure use of green electricity by the end of 2020 for all operating sites
  • Own generation of renewable energies and independence from suppliers

blueplanet Investments AG will work in cooperation with partners to promote environmental protection, improve environmental awareness and promote the dissemination of best practices in the field of environmental sustainability.

The project currently being implemented is "Balanced CO² equation". It is described elsewhere in this document. This year saw the entering into force of the German Packaging Act (VerpackG). The German participations have already acquired sufficient licenses to cover their packaging activities. ecabiotec® AG obtains its electricity from ENTEGA Energie GmbH, which specializes in the generation of electricity from eco-friendly and renewable sources.

In addition to ecological sustainability, blueplanet Investments AG plays an important role in the decision to finance products and companies by evaluating the social impact and adhering to the guidelines and principles as well as the personnel policy (defined elsewhere).

Social Responsibility


blueplanet Investments AG considers its financing activities as part of the social environment and strives not only to assume the role of a good corporate citizen, but also to contribute to the positive development of mankind. The aim is therefore to improve the living conditions of all people in the context of a good cooperation with society and to use the resources available to blueplanet Investments AG to this end.

blueplanet Investments AG wants to be a problem solver. This means identifying social problems through interaction with local communities and media monitoring, developing solutions at management level, and implementing the solution with the help of the participations. This includes not only more abstract issues such as access to education or discrimination against minorities, but also specific social problems in smaller groups of the society with which blueplanet Investments AG or one of its participations cooperates.

blueplanet Investments AG is committed to making a positive contribution to local communities through charitable donations, sponsoring and other initiatives. blueplanet Investment AG also responds to humanitarian emergencies with donations of funds and/or products.

Current projects

  • ANOSAN® for Namibia
  • Active participation as a supporting member of the European Venture Philanthropy Association (EVPA). EVPA defines venture philanthropy as matching the soul of philanthropy with the spirit of investment by providing both financial and non-financial support
  • Establishment of the "planet green foundation" - foundation to support current projects in the field of development aid, environmental protection and the promotion of science and research
  • Financial support for the reconstruction of Twaloloka, Namibia, after a severe fire that destroyed a large part of the informal settlement
  • Preferential supply and prices to schools and social institutions during the Covid-19 pandemic (e.g. Landesverband der sozialen Einrichtungen Niedersachsen)
  • Support of Tafel Deutschland e.V. since the end of March 2020 with up to 200L of the disinfectant SOLVID®
  • Donation of disinfectant to airports and schools in Namibia
  • Support of the local "Soup Kitchen" in Swakopmund DRC, Namibia

Interactions with governments and NGOs

blueplanet Investments AG and its holdings will establish professional, fair and transparent relationships with political and administrative organisations and individuals. To this end, all applicable laws and regulations of the respective country will be complied with and appropriate security measures will be taken to ensure that these are also followed by all employees of the companies. This also includes cooperation in the event of official enquiries, insofar as these do not contain the companies' trade secrets or restrict the rights of employees.

blueplanet Investments AG and its participations will promote their business concerns and defend them, even against political resistance. However, any support of a financial nature of political organizations (including affiliated organizations) and official bodies shall be prohibited. The blueplanet group will also not provide any political support and make no statements of an explicit political nature. Employees must ensure that business activities cannot be misinterpreted as politically motivated and should show the appropriate sensitivity when interacting with authorities.

To this end, the staff in the companies will be trained to interact with political officials (in person, via telephone, through written communication or via digital media). Only staff with appropriate training will be authorized to contact officials, political bodies and policy-makers.
Statements made to administrative or political contacts shall be truthful and as accurate as possible. Any interaction with authorities and political bodies shall be documented and backed up.

In addition, blueplanet Investments AG publishes payments to governments as a whole, as well as payments to countries in which the company is present. These are only tax payments that are made.

blueplanet Investments AG endeavors to cooperate with reputable NGOs in order to provide support as efficiently as possible. In contrast to political organizations, NGOs may be supported financially. However, it must first be ruled out that they refrain from contributing to the formation of a political opinion.